The five core values that I picked for this brand are sustainability, quality, diversity, simplicity and inspiration. Since this brand focuses on natural skincare, I came up with the idea of four different skincare sets that are inspired by the four elements: water, air, fire, and earth. Each series has a different color and imagery. But they are connected through soft, natural colors and imagery that shows either people with real skin or natural scenery. The grainy gradient on the packaging adds an organic look to the otherwise clean design.