Spreepark

brand positioning, corporate design, print media, brand film

uni project, 2019
teamwork with Svenja Schulz
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TASK

The Spreepark Berlin was an amusement park in the Plänterwald in Treptow-Köpenick. It opened in 1969 and was the only leisure park in the GDR. After the fall of the Berlin Wall they experienced economic difficulties. The Spreepark had to close in 2002 and since then it is a lost place which still attracted many people. In 2014 the State of Berlin bought the park so they can renew it. Berlin wants to transform it into a public park where topics such as art, culture, and nature will be combined. The history of the amusement park will start an exciting dialogue with contemporary art and culture, surrounded by the nature reserve of the Plänterwald. 

For this project, a corporate design is needed. Even though this is a real brief and we were in touch with the client Grün Berlin this project was developed independently from the client.

SOLUTION

We started with a lot of research. We visited the Spreepark and did a workshop day to find out more about the project. To get a better picture we were talking with an employee from the culture- and communication management from Grün Berlin who is in charge of planning and implanting new ideas for the park. 

01 visualization Spreeblitz © team latz + partner / chezweitz

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03 workshop day

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04 workshop day

05 mood board route 1 of 3

06 creative main idea derived from the three main paths

07 developed forms

08 animated forms

09 event poster

10 event poster

11 event poster

12 slogan poster

13 mobile website

14 website

15 flyer

16 flyer

17 special culture flyer

18 map

19 map outside

20 entry ticket

21 brand film