REWATEX

brand positioning
rebranding


2018
uni project
teamwork

01 laundry bag

02 logo

task

In this main project, we created a fictional brand history as well as a brand identity for a company from the GDR, which actually didn’t survive the fall of the Berlin Wall. We decided to rebrand the company called “Rewatex”. “Rewatex” was a laundry service which also offered laundry collection and delivery service.

solution

The challenge of this project consisted of getting to know the brand while defining a target group, researching the current competition, defining the position of the brand and develop a strategy before creating a design.

03 mood board

04 patterns

05 website

06 app

07 clothing labels

8

08 clothing packaging

10

09 outdoor advertisment

10 poster