REWATEX
brand positioning
rebranding
2018
uni project
teamwork
01 laundry bag
02 logo
task
In this main project, we created a fictional brand history as well as a brand identity for a company from the GDR, which actually didn’t survive the fall of the Berlin Wall. We decided to rebrand the company called “Rewatex”. “Rewatex” was a laundry service which also offered laundry collection and delivery service.
solution
The challenge of this project consisted of getting to know the brand while defining a target group, researching the current competition, defining the position of the brand and develop a strategy before creating a design.
03 mood board
04 patterns
05 website
06 app
07 clothing labels
08 clothing packaging
09 outdoor advertisment
10 poster