design

Redesign Rewatex

Uni Project 2018
Teamwork with Svenja Schulz

Background

In this main project, we created a fictional brand history as well as a brand identity for a company from the GDR, which actually didn’t survive the fall of the Berlin Wall. We decided to rebrand the company called “Rewatex”. “Rewatex” was a laundry service which also offered laundry collection and delivery service.

Challenge

The challenge of this project consisted of getting to know the brand while defining a target group, researching the current competition, defining the position of the brand and develop a strategy before creating a design.

Scope

brand positioning, brand identity, web design

Design Change Original Design
reliable
easy
powerful
Moodboard Rewatex Folded Clothes Pattern Lines Main Design Element Rewatex Web and App Design Clothes Packaging Clothes Label Rewatex Business Cards Rewatex Public Poster